Why can't spa hotels employ more male therapists?

It was boyfriend number 2 who first introduced me to the pleasures of massage therapy. Now, before any of you lot out there start thinking that I mean "pleasures", I should make it clear that I am just talking about massage! Not massage with extras, or massage with a happy ending, or whatever else you want to call paying for sex with a masseur. [I should also point out that I started having fun with my gorgeous Japanese masseur before I ever paid for his massage expertise!]

My problem, though, is that high quality spa hotels don't tend to employ many (if any) male masseurs. Take any good spa hotel, e.g. one from the Leading Spas association of hotels although there are loads of examples. When you walk into the spa reception of such a hotel, hopefully in some exotic holiday destination, the conversation is very likely to be along the following lines:

"Good morning sir :-)". The receptionist sitting behind the counter is always a pretty young girl.

"Hi :-). I'm staying here for a couple of nights, do you have any male massage therapists?"

"Errr ...?" she replies with a look of confusion, after all English isn't her first language. But then suddenly she thinks she understands, "yes, we can do massage for men, no problem :-)"

"But do you have any male masseurs? I prefer to have a man massage me!"

"Errr, hang on sir," she says looking confused again, "let me check."

She'll disappear into an office or something, before coming back to say that unfortunately a male masseur 'isn't available at the moment'.

I guess I prefer having male masseurs for the same reason that heterosexual guys prefer female masseurs. It's not because I want 'extras' or anything, it's simply that I much prefer the company and the touch of another guy, in the same way that straight guys like to have women around them. I think my preference is quite natural for a gay man.

Actually I'm the same with doctors, dentists, physiotherapists, and anything where there's the possibility of physical contact. For some reason I just can't relax when a woman needs to touch me, so I'm not going to pay for a massage from a female therapist. Of course some gay guys have loads of female friends, but I'm not that type of gay man.

Surely it's not only gay guys who'll prefer male therapists though, what about all the affluent straight women out there? Surely with the two groups combined, there's enough demand to make it worth catering for? Money talks, so if enough straight women and gay guys keep asking for male therapists when we go traveling, maybe one day we'll eventually be able to get the services we want!